Jess Ainlay: As a world-traveling entrepreneur, do you think with a more global mindset? Do you target a specific country because you are familiar with it?
Jock Purtle: No. I think you go where the money is and America is where the money is that’s why I’m here.
I evaluate thousands of businesses with Digital Exits, at least 2-5 every day. In my business, if you look at each company’s customer base distribution, the highest proportion of customers come from America. The next highest is Europe, then South Africans, Australians, and so on.
Jess Ainlay: Not China?
Jock Purtle: I do focus on Western countries. There are also plenty of big companies in Argentina or Mexico, but that’s out of my scope, so that isn’t where I concentrate my efforts.
Erika De La Cruz: I have never focused on the money like that. I am focused on impact, influence and inspiration. Also, whether Jock realizes it or not, you work with people in Hungary, Australia, the US, you do hire and work with people all around the world. Co-working with Jock, I have actually learned that if you connect with someone, even just via email, in a different country, and they like you, suddenly they are an ambassador of your brand in another country.
Jock Purtle: I guess traveling has really taught me that humans are human everywhere. Everyone is the same, everyone wants the same thing and is motivated by the same thing. There is no friction for me if someone is from a different country.
Erika De La Cruz: Many entrepreneurs who have never traveled are limited by geography. While they might wonder, “Oh, how would we ever get a hold of someone in China,” we know there are tons of different ways to get a hold of someone in China.
Jess Ainlay: When you live or work from somewhere that is very foreign on the surface, how do you handle that?
Jock Purtle: I break this down into steps, the most important of which is accomodation. I know that whenever I go to a new place, as long as I’ve got accommodation sorted, everything else I’ll figure out. It’s just an attitude thing.
Jess Ainlay: Right. It’s a mindset. But where does it come from? This ability to say, I don’t know, I’ll just figure it out?
Erika De La Cruz: For Jock, having no contact somewhere doesn’t stop him from going. For me, I want to know all the steps and consequences before I go.
Jock Purtle: Erika, you like constant. And I like change. But for me, my routine is the constant. When my routine gets out of whack, then I become frazzled.
Jess Ainlay: How do you keep your routine the same when you’re shopping at 7-Eleven in Malaysia instead of a nice grocery store in LA?
Jock Purtle: That’s not the routine. This part of the routine is knowing where to get food. Done.
Jess Ainlay: You like to keep things simple.
Jock Purtle: Yes, my bullshit radar is pretty good, too. I have a low tolerance for it.
Erika De La Cruz: He’s very matter of fact, and in business, this helps. But I am more intuitive, and I can pick up on nuance. He doesn’t pick up on tone.
Jess Ainlay: Me neither. Only recently did I learn that people don’t always say what they think, and that they might dance around things.
Jock Purtle: You’re my people! My people!
Jess Ainlay: I did not understand those kinds of subtleties. When you are out there doing your own thing, you deal with people differently than when in a collaborative or corporate environment, especially when you’re all not really doing what you want.
Erika De La Cruz: Oh my God! That’s so Jock. People aren’t used to this mentality and being so straightforward can be misconstrued.
Jock Purtle: I’d like to be as intuitive and self-reflective as she is, but I have to really learn about this.
Jess Ainlay: Are you homeowners or location independent?
Erika De La Cruz: We love our place in Los Angeles, but it’s only a homebase. We love co-working from different places. Jock’s goal for the year was actually to travel as little as possible, unless absolutely necessary.
Jess Ainlay: Why? Is this a test to see if you can stay put?
Jock Purtle: No, I just got tired.
Erika De La Cruz: It’s also efficiency. You lose time when you leave, you lose time when you come back and settle back in.